RHH:Forreal...why do yall like Rugged Man?

I've heard a few songs but nothing really impressive. He has good delivery but he rarely uses words over 2 syllables and LOTS of his rhymes are extremely simple. I didn't hear any good wordplay, everything was pretty much comprehended as soon as I heard it. I know a lotta yall that say your fans are MQ yes men, but I just don't see what's special about him, no hate. I know he didn't wanna be a star, but I'm pretty sure he wouldn't be today anyway and he talks about that a lot...